At your service.

There is a large untapped pool of HNW business out there and many insurers are trying to find new ways to attract potential customers. Personal service and tailored policies are the most useful tools to achieve this, says Veronica Cowan.

You do not have to own a train, boat or plane to qualify for a high
net worth policy. Neither do you have to be one of the 47,300 "mega net
worth" millionaires in the UK - a figure expected to grow to 141,900 by
2002, according to Dataminitor.


Tony Lumsden-Cook's new company Oak Insurance will consider prospects with
contents insured value of as little as £50,000 if the buildings are also
insured with it. Norwich Union has launched a new policy called Homelife
for those with contents of £50,000 and