Out with the old, in with the new.
The continuing success of the internet has led to a 'new' economy which needs to be better understood in order to be used to its potential, says Sarah Alton.
Today's insurance broker operates in changing times. As with allservice industries, it has to adapt to the challenges of the 'new'
economy.
The new economy is principally driven by technology, especially the
internet. The internet provides the biggest single marketplace anywhere in
the world.
This has resulted in a world economy that operates 24-7, 365 days a year,
with shelves lined with every product and service imaginable.
The insurance industry has expanded its horizons with this development -
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