Look beyond your websites
Why are so many niche brokers still apparently blind to the business opportunities that the internet...
Why are so many niche brokers still apparently blind to the business opportunities that the internet can deliver? If the direct insurers, open quotation engines and price comparison operators can use it so successfully to now own most of the personal lines market - squeezing out most local brokers in the process - schemes players must start using it to take full advantage while they still can.
The internet offers niche market schemes brokers enormous value in brand building and addressing
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