Thornside launches menu-rated pet insurance initiative

Petwise, a menu-rated product for pet insurance, has been developed by Thornside, the specialist pet...

Petwise, a menu-rated product for pet insurance, has been developed by Thornside, the specialist pet underwriting agency.

The Petwise quote engine takes into account specific rating factors such as the animal's breed, age, postcode and gender to calculate a premium relative to the actual risk.

It is available on the new Petwise website at www.petwise-insurance.com.

David Seel, managing director of Thornside, said: "Most pet insurance is underwritten on an unsophisticated level so you pay the same

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