RSA sets up two initiatives.
Royal & Sunalliance is pressing ahead with two new initiatives, one aimed at brokers and the other a...
Royal & Sunalliance is pressing ahead with two new initiatives, oneaimed at brokers and the other at the public direct.
The insurer-giant has spent £15m on a new direct brand, which will be
launched in early summer. Customers will be able to buy insurance via WAP
and interactive television as well as on the internet and over the phone.
The direct division, formed in November 2000 when the company
restructured, sells general and life business and currently accounts for
10% of RSA's business.
RSA has
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