David Worsfold.
Kitemarking insurance products may sound like a good idea, but as European experience testifies, it can easily be used as an excuse to forego expertise and service.
Kitemarking sounds such an innocent idea. What can possibly be wrongwith laying down a set of conditions that a financial product must reach
if it is to earn a government-granted kitemark? Plenty, as we are about to
find out.
The likes of Direct Line and Virgin Direct have been pedalling this
kitemarking idea for some time and have, unfortunately, found sympathetic
ears in the Treasury, which has now decided to introduce it alongside the
new Individual Savings Accounts. ISAs today, motor insurance
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