Eye on the ball.

In their scrap to gain market share, many in the industry have lost track of the fundamentals. It is time for brokers and insurers to revisit the basics, says Duncan Boyle.

A decade of cost-cutting, consolidation and price competition has
undoubtedly taken its toll on the level of underwriting and claims
handling skills in our industry. It is time to re-learn a few old
virtues.


In a bid to gain market share and sell more policies (while looking
nervously over our shoulder at the internet and other non-traditional
channels), as an industry we have often been guilty of taking our eye off
the ball.


Realisation is dawning, however, that you can gain good business and
actual