Deakin and Kitson - Playing the efficiency game

Andrew Tjaardstra meets two key players for Norwich Union in the broker market. John Kitson and Janice Deakin have been at the epicentre of the changes in broking over the last three years and, despite more responsibility across the group, they are determined to remain as close to brokers as possible

Change is constant and prevalent in super-sized companies that are adapting to a world dominated by the internet, an interdependent global economy and local market shifts such as broker consolidation. Norwich Union is the market-leading general insurance company in the UK, yet even this position cannot guarantee much for long as competition from major European players keeps them fretting about the future.

Over the last year - under the leadership of Andrew Moss, group chief executive of Aviva and