Looking forward - Unlocking the future
Although long-term forecasting can be a tall order, there are key indicators and clues that suggest how future markets are likely to advance over time, as Marcus Alcock discovers
With oil prices escalating once more, continuing instability in the Middle East and the English cricket team actually beating the West Indies in a full test series this year, any business trying to predict the future is a brave one indeed. Where once five-year plans were all the rage, these days the average chief executive must find it difficult enough to map out the company strategy for the next five months. Still, past experience can provide a reasonable guide to what works and what does not
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