Google rankings - Catch the spider
The internet can be a broker's best friend when competing for custom, yet creating a perfect website is useless if customers cannot find it. Brokers must fight for their place in the listings, argues Charlie Thomas
Google remains the dominant search engine; 95% of search terms in the UK originate from the US-based search behemoth.
There are two ways to boost a broker's profile on Google, either naturally or by paying for it. Natural ways to boost a company's presence on Google's search pages are free but require continual testing to make sure the changes that you implement are working. Being found naturally starts with a well designed website: Google's spiders look for the most relevant sites to answer
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