Bright ideas.

Spotting a gap in the market is key to a good wholesale scheme. Jennifer Jarrett explains how to turn a good idea into a successful scheme.

Nigel Dyer, managing director of Intelligent Marketing, believes
quite categorically that too many people are writing off the wholesale
scheme market too soon. "Admittedly, it is a market that has in the past
provided policies that are poorly constructed and poorly marketed," he
says. "Covers reflect some old working methods and lifestyles, and have
not kept up with the changing market place. However, there are still many
opportunities for those that focus on the needs of groups of people who
have