One size does not fit all
Recent research into the diverse needs of the SME market has identified a number of distinct business segments. Lucinda Stephenson explains how brokers can tailor their approach accordingly by distinguishing between the businesses that excel and those that struggle
With regulation, pressures of consolidation, the increasing role of technology and a growing pressure to show value for money, it is difficult for brokers to find the time to focus entirely on the needs of their customers.
The small to medium-sized enterprise market, while offering major potential for profit, is also one of the most over-simplified and least understood.
There are more than 3.86 million SMEs in the UK, ranging from the sole trader to a business with up to 250 employees, from motor
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