BUPA quickens the pulse in healthcare market
BUPA has launched Heartbeat, a new personal health plan. The product emphasises flexibility and giv...
BUPA has launched Heartbeat, a new personal health plan.The product emphasises flexibility and gives customers a personalised, rather than average, price. This price is based on a range of lifestyle options, including the hospitals in which patients choose to be treated, the cover they select and the way in which they pay their subscriptions. Unusually, it will also offer substantial cover for pre-existing problems.
BUPA developed the product after consultation with customers and
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