Advocating industry alliance

Colin Calder, Axa's head of broker development, believes that collaboration and unity will create a more efficient and cost-effective industry, benefiting insurers, brokers and their customers. He talks to Nicolle Farthing about the steps being taken by Axa to achieve this

As head of broker development, Colin Calder spends most of his time travelling between Axa's offices and its broker agency offices across the UK. Rather than regarding himself as a manager, Calder sees his role as being more akin to business-to-business marketing.

Calder says: "We don't simply deal with brokers on the basis of price but are their business partners. My job is to find ways to work together and help each other."

Axa has built up a wide range of support facilities for brokers to help