Writing on wall for directs.
Both Swiss Re and Bacon & Woodrow paint bleak pictures for the direct wirters in the household market Shona Cronin reports.
Direct distribution for household insurance is showing year-on-yeardecline according to Swiss Re's fourth annual report on the insurance
industry. Direct motor insurance remains level, with the number of people
buying their motor insurance policy directly from insurance companies
staying at 45% between 1996 and 1998.
The report suggests that the household sector carries on suffering at the
hands of the banks and building societies which continue to bundle
buildings insurance into mortgage packages
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