Stand out in a crowd
Alastair Murray gives the lowdown on search engine optimisation.
Search engine optimisation is the process of refining the content of a website to improve its ranking on search engine pages. You can spend hundreds or even thousands of pounds on this kind of service, for which there are many providers.
A website's ranking is based on the score it is given, ranging from zero to 10; there are only one or two sites with a score of 10 and those with four or above are doing well. These scores are based on a series of relative strengths and weaknesses and so the
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