Axa rates to rise at full throttle
Axa Insurance has revealed it would not take its foot off the pedal when it came to driving up rates while Aviva has opted for a "flexible" approach.
It comes as both companies reported financial results for the first half of 2009, which saw Axa Insurance UK general insurance revenue slip 4% to £1.06bn, compared to the same period last year.
Aviva UK's general insurance net written premiums (NWP) fell to £2bn in the first half of this year (H1 2008: £2.6bn).
Axa chief executive, Philippe Maso
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