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What is Optilead?

It is a lead optimisation tool that enables brokers to reach their customers quickly and at any time throughout the online sales process, ensuring that no potential lead slips through the net and maximising the number of sales conversions.

It can trigger an outbound call, SMS text or email at any point during the online journey. If the customer drops out of the online buying process, it can alert the broker and trigger an immediate call to the customer. Typical trigger events

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Broker Insights launches in the US

Insurtech Broker Insights has launched in the US following research and collaboration during which time it analysed almost $1bn (£770m) of gross written premiums.

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