It's all about the long term
Andrew Tjaardstra says any small independent broker strategy should be about the long term
Being the largest in the market, you are always in the firing line. In general insurance, for example, many point to you as the culprit when expected rate increases across the sector are not implemented but, at the same time, others see any rate increases by your company as an opportunity to take business from you.
Throw in the biggest economic crisis in a generation, a depleted reserve release and a high commissions legacy, not to mention one of the largest corporate rebrands in history - which
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