MIB campaign launch targets uninsured driver hotspots
London metropolitan areas deemed worst offender
The Motor Insurers' Bureau (MIB) has launched its new nationwide Stay Insured campaign, highlighting the UK's uninsured hotspots.
Speaking at a press briefing, Keith Morris, chairman of the MIB, said he was keen to ensure that the recession did not cause a "backslide" in uninsured driving. The launch coincided with the publication of the country's top five uninsured hotspots, which identified the London Metropolitan region as the worst offender with 13% of cars uninsured, followed by Merseyside
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