Making an impression
Despite their sound risk management knowledge and close client relationships, brokers are not always the obvious choice when businesses seek operational advice. Edward Murray explores how to stand out
Wearing white on an alpine skiing holiday is only advisable for special forces personnel trying to keep a low profile; everybody else should be as visible as possible.
Similarly, insurance brokers should appear big and bright in their clients' viewfinder if they want to strengthen the relationships they have in place and develop them in the future.
Expanding the range of services on offer is one way for brokers to do this and many have sought to offer risk management solutions in a bid to stand
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