Am I bothered?

How much do customers really care about risk management? Louise Meeson asks if the industry is tuned in to clients' needs or simply searching for ways to cut claims and rake in revenue

Although traditionally insurers are most vocal about its benefits, brokers are increasingly embracing risk management. While the industry may view it as a differentiator and a way to add value to its proposition, are customers as keen? Does the practice appeal to some sectors more than others and, given the current economic climate, are clients willing to splash out on non-compulsory risk management measures?

Simon Mabb, managing director of Romero Insurance Brokers, says: "Clients have become