News: RSA set on becoming top three player despite industry doubt
RSA has vowed to get its small to medium-sized enterprise (SME) offering right as the market expressed scepticism that it could deliver on its ambition to become a top three player in the sector.
The insurer has announced its intention to grow its SME commercial book by 400% over the next five years and as part of a phased roll-out, which will result in a new product release every six days up until September, will launch nine new products across seven software platforms.
However, one market source said: "We have heard similar aims from RSA in the past but it hasn't had the underwriting flexibility or presence to deliver them. Is that going to be repeated now or is this a serious play?"
K
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