World Cup 2010: Looking for extra time
Without doubt, many employees will want to watch this year's World Cup. Andrew Tjaardstra examines how different businesses are reacting and what to think about when setting a staff policy for the tournament in South Africa.
As the world becomes smaller with the advent of new technologies, the football World Cup grows ever bigger. This summer's tournament in South Africa, kicking off on 11 June, is set to raise billions of dollars for the South African economy, although less than originally anticipated as the recession takes its toll on fans' pockets. Football's world governing body, Fifa, is anticipating over £1bn in profits from sales and lucrative marketing rights.
The teams bring with them to the competition the
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