Aviva becomes title sponsor of Premiership rugby
The deal, which begins in September, sees Aviva take up the reins from current sponsor Guinness, with the competition to be named Aviva Premiership Rugby
Aviva UK chief executive Mark Hodges said: “Rugby is the fastest-growing participation sport in England with more than 100,000 active adult players – and another 150,000 under the age of 19.
"We’ve invested a lot of time and effort looking for and researching the right sponsorship opportunity, and we know that rugby fits absolutely with Aviva. It appeals to many of our customers, intermediary partners and to the other businesses we work with in the UK, so this sponsorship will give us exciting
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