E-commerce: Insurance professionals miss out on social networking opportunities
The insurance industry has failed to jump on board the social media marketing bandwagon, despite growing use in other economic sectors.
That was the message of Natalie Gyte, research manager at search engine optimisation consulting firm Greenlight, after the company released its latest quarterly Insurance Sector Report.
According to the research, during the first quarter of 2010, aggregator Confused.com was the most followed insurance brand in social media, with a combined Facebook and Twitter following of more than 1,383, submitting two Facebook posts and 48 tweets per month.
However, Moneysupermarket.com, which came second in
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