Legal: Social media do’s and don’ts
Facebook, Twitter and LinkedIn are valid tools for public-facing communications, though their ubiquity and ease of use present some dangers, writes Emma Bate.
Using social media websites or online discussion sites has opened up enormous opportunities for brokers as a means of communicating with their customers, peers and employees.
Brokers, though, need to be aware of the legal and commercial risks of using these sites, as do their employees. The speed and simplicity of social media means it is all too easy for staff to post something that is at best inappropriate (for instance Kevin Pietersen's Twitter outburst after being left out of the England
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