Viewpoint: Technically speaking
With the success of the iPad and Lloyd's plans to trial the replacement of traditional underwriting slips, Martin Eves asks whether new technology can be incorporated to benefit the insurance industry or if it is more often a case of hype over substance
It seems that Apple's iPad is set to become the fastest selling electronic device ever. Retail analysts at Bernstein Research declared that iPad sales of 4.5 million units per quarter have surpassed those of the DVD, previously the fastest adopted non-phone technology. This is pretty impressive for a device that many see as pointless - just a bigger iPhone, but without the phone.
It even has momentum within the London insurance market, with the recent announcement that Lloyd's is running a pilot
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