Line blurred between mid corporate and SME
Lack of clear distinction between SMEs and mid corporates has led to an overcrowded sector
As hunger for a piece of the mid corporate pie grows ever greater, brokers and insurers remain divided over whether this sector requires a formal definition to distinguish it from the SME market.
Liberty Mutual is the latest insurer to follow commercial giants Axa and Aviva into a heavily populated market and brokers have argued that the increased competition coupled with a lack of an industry wide definition has led to insurers stretching the boundaries between where SME finishes and mid
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