Reid to take advantage of Axa parentage to push for growth
Bluefin CEO Stuart Reid has said the broker will become a much more fundamental part of Axa Commercial, as part of the new strategy.
Unveiled by Amanda Blanc today, Axa hopes to break its record by hitting £1.2bn gross written premium by 2015.
Mr Reid said that he wanted to push to one side the fears that Bluefin would pass all its business to Axa as he felt that he had proved this was not the case.
Instead Mr Reid said Bluefin wanted to take advantage of the relationship it had with Axa to support a big push on acquisitions. He said the broker currently had 54 offices but that he wanted to have 54 larger offices.
No bad debt
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