Products: Axa to simplify product lines
As part of Axa Commercial chief executive Amanda Blanc’s new strategy, she has unveiled plans to launch a double pronged attack with a portfolio of simple and complex products.
The simple products will be traded online and the insurer has secured a deal with software house Acturis to provide an insurer platform which will see 10 new SME products rolled out by the end of 2012.
The product portfolio will be available to brokers on all software platforms and three products – directors’ and officers’, tradesman and property owners – will be launched by the end of this year.
Ms Blanc said Axa aimed to manage 80% of quotes straight through with 20% needing referrals. However
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