Social media-related risks could offer new market says CII
Social media-savvy young people could represent an emerging market for online risk insurance cover, according to research conducted by the Chartered Insurance Institute (CII).
A survey of 2,000 consumers showed that the Generation Y (people born from the early 80s and onwards) element of the UK population is more conscious of the inherent risks associated with using social media than its Baby Boomer (people born before the early 60s) and Generation X (those born between the early 60s and the early 80s) counterparts.
The biggest concern to younger internet users is the ability to control the commercial use of their name, image or other aspects of their identity, and 56
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