Chartered status under-promoted on websites, says Axa
A review of UK Chartered Broker websites commissioned by Axa Commercial Lines and Personal Intermediary found that many brokers were not promoting their Chartered status adequately.
The survey discovered that a significant proportion of Chartered Broker websites have overlooked the basics and cited that 38% did not even mention their Chartered status online, despite having worked hard to achieve it.
Almost a quarter (22%) did not have any information on how to get in contact on their home page, and although many showed evidence of having spent money on search engine optimisation, many were essentially invisible.
Ken Wright, head of broker development at Axa Commercial Lines
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