Get into aggregators
There’s more to aggregators than just a fight over low prices if you understand the model, explains David Jackson
Earlier this year, the then outgoing CEO of the British Insurance Brokers’ Association (Biba), Eric Galbraith, gave a speech to an audience of brokers which included a warning about the risks of aggregators.
“If you take comparison sites, they have produced a position where there’s an unhealthy focus on price – more claims, more fraud, it’s not good business,” he said.
His words came under attack from several quarters with one of the more measured comments coming from Matthew Donaldson, the
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