Allianz to rebrand Your Cover in new advertising campaign
Allianz Insurance is launching a new advertising campaign in the UK in an effort to make the insurer a “household name”.
According to the insurer’s director of market management David Radford, broker feedback has shown that many intermediaries are “surprised Allianz doesn’t invest more in its brand as it helps to reassure their clients that they have been given a credible recommendation”.
Beginning on 1 June, the campaign will be largely image-based, including a range of outdoor posters, national press adverts and increased online advertising activity.
As part of the strategy, the provider’s internet-only direct
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
Polaris at 30 – Ray Vincent
As insurance industry owned Polaris celebrates its 30th birthday, Insurance Age asks experts for their recollections on the dawn of digital trading and what is coming next.
Leeds regional review: Buoyant market optimistic for continued growth
Insurance experts in Leeds are confident in the region’s prospects as competition for talent ramps up, reporter Rosie Simms discovers in her review of the Yorkshire city.
Polaris at 30 – managing director Vivek Banga
Ahead of a week-long ‘Polaris at 30’ series Insurance Age caught up with managing director Vivek Banga to run the rule over the history of e-trading developments and what is coming next for brokers.
People Moves: 18 – 22 November 2024
Follow the latest insurance personnel moves.
Allianz Commercial UK boss Côté departs to join RSA in new CEO role
Allianz Commercial managing director UK Nadia Côté has left the insurer to join RSA as CEO Europe.
Meet the MGA: Kayzen Specialty
Kayzen Specialty founder and CEO Charles Boorman explains to Jonathan Swift his plans for the MGA to be a go-to market for financial lines through continuous improvement across its three pillars of broker-centric, underwriter-fronted and tech-focused.
Rising Edge adds to employment practices liability insurance
Managing general agent Rising Edge has released a policy endorsement for its Employment Practices Liability Insurance, in move it said was in response to new UK employment laws.
Covéa promises brokers faster access with CDL home insurance tie-up
Covéa Insurance has promised brokers faster access to products and effective pricing as it launched its home insurance business on CDL’s Insurer Hosted Pricing hub, Insurance Age can reveal.