Revolving doors
Unlike football, insurance is a long-term game of strategy, so why is Aviva changing its management at a rate even Chelsea can’t match? Tony Cornell asks
The analogy with football management has been made in respect of the revolving door of Aviva’s changes at the top of its UK GI division. Its sponsorship of Norwich City FC may have caused some Stockholm-type syndrome and influenced top management to ponder on the benefits of frequent changes. However, seven changes in nine years exceed even those of the most profligate hirer and firer, Roman Abramovich. It is deeply disturbing for everyone in the industry that the largest UK general insurer is
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