Equity appoints Aviva's Hudson as commercial chief
New recruit will play essential role in restoring Equity to profitability.
Sam Hudson is to join Equity Insurance in early January 2014 to run its commercial function.
It was announced earlier this week that he was standing down as broker performance director at Aviva.
In his new role, Hudson will report directly to Ian Parker, chief executive of Equity.
Parker said: “When we bought Equity we promised to invest in the company to restore it to profitability.
“Sam's appointment is essential in our turnaround, as we look to re-establish Equity as the key market for
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