Expertise in Action: Broker: Sharper focus
Combining a generalist approach with specialist knowledge is essential for insurers seeking to differentiate themselves from the competition.
To be crowned Mastermind champion, contestants need to excel in both general knowledge and a chosen specialist subject. For most major insurers, the challenge is not much different.
Writing multiple lines of business will broaden an insurer’s market footprint and help it engage with more brokers and clients.
However, this generalist focus needs to be combined with specialist knowledge – it is only by having a specific understanding of each of its lines that an insurer can serve more
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