Simply Business CEO calls for move away from insurance 'old boys' network'

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Broker survey reveals broad dissatisfaction amongst insurance customers.

The UK insurance industry should look to the retail and banking sectors for examples of how to improve the direct and online experience for customers, according to research carried out by Simply Business.

The broker surveyed 500 small business owners from its customer community and results showed “broad dissatisfaction in a range of areas across personal and commercial insurance”.

Retail and banking topped the list of other business sectors which customers felt insurers could learn from.

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