In-depth: The claim game

With increasing numbers of clients switching providers in search of better service, brokers are having to devote more time and resources to handling claims, reports Edward Murray

Frenzied competition in both personal and commercial lines has created highly price conscious customers in the insurance market. However, these policyholders also want an excellent claims service for their premium, putting the industry under further pressure. 

This demand for a better claims service has turned itself into meaningful numbers of people voting with their feet. One piece of recent research from information provider EDM Group claimed that poor service was the reason that a third of