Axa launches home insurance product for affluent clients

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Insurer says product covers standard or valuable buildings and contents.

Axa has launched a new online home insurance product which caters for affluent clients with higher sums to insure than typically provided for by the mass market.

The insurer claims that Axa Advanced, in tandem with existing policies, ensures that brokers can cover broad customer needs ranging from standard through to more valuable buildings and contents.

The product includes unlimited buildings sums insured, £5m public liability cover, three years' alternative accommodation, contents and

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