Will the RSA brand survive?
Experts question whether RSA brand will continue if a deal with Zurich is successful.
Branding experts have warned that the RSA brand could disappear if it is acquired by Zurich.
It was revealed last month that Zurich is considering bidding for the embattled insurer in a deal that could be worth between 550p and 570p per share.
Insurance expert and consultant Marc DonFrancesco, pointed out that in any acquisition there is always a dominant player, "rarely is it an equal merger". He also advised that Zurich has a history of pushing Zurich as a brand and a "track record of
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