The Insurance Debate: Use tech to drive professionalism
Aviva COO Lindsey Rix says sector should embrace technology to build trust
The insurance sector should use technology to engage with customers, build trust, and support its reputation as a true profession, according to Aviva chief operating officer Lindsey Rix.
Weighing into the Insurance Debate, Rix argued that the sector should give customers the digital tools they need to understand thier cover and the cost.
Understanding
She said: "Transparency is critical in building trust and insurers have a central role in ensuring we're doing everything possible to give our
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