Broking Break: Reputation – the invisible risk

bad-reputation

Ian Gardner, partner at insurance advisers Moore Stephens, outlines five key things brokers need to know.

This month the Chartered Insurance Institute published the "Reputation Risk in a Social Media Environment" report.

It called on insurers and brokers to do more to support businesses in tackling the reputational risks of life in a social media age.

In an increasingly connected society where customers are well informed, brand damage that impacts reputation arises from a wide range of events.

Reputational risks need careful management and insurers and brokers must do everything they can to ensure

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