Insurer threatens broker Brolly over logo
Brolly is now set to crowdsource a new logo following the dispute.
Start-up broker Brolly had had its umbrella logo contested by an insurer and is now seeking to crowdsource a new logo, Insurance Age can reveal.
Brolly, which is an app-based insurance concierge service, is now asking customers and the public to help it redesign its badge.
Brolly explained in a statement: "We have no choice but to change its existing umbrella logo design, following the threat of legal action from another insurance brand, which claims it encroaches on its intellectual property
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