SME now and the future: Protecting your public face
Reputations can be won or lost at tremendous speed in the social media world and brokers are a key part of the fight to help SME clients protect how they are perceived online, writes Edward Murray
It is one thing having a dissatisfied client running a business down to a friend in the pub; it is quite another if they air their grievances to the world on social media. But many SMEs just do not pay enough attention to these online conversations.
The stats outline why it is so important for companies to build and protect a good reputation (see box below), but incredibly, 40% of SMEs do not monitor what people are saying about them online, according to research from Zurich’s Risk Index.
It
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Technology
Polaris at 30 – Stuart Reid
In the second Q&A instalment of the Polaris at 30 series, chair of Partners& Stuart Reid shares memories of the industry moving from paper rating guides to digital trading and his view on the “plainly daft” frustration in e-trading today.
Polaris at 30 – Ray Vincent
As insurance industry owned Polaris celebrates its 30th birthday, Insurance Age asks experts for their recollections on the dawn of digital trading and what is coming next.
Polaris at 30 – managing director Vivek Banga
Ahead of a week-long ‘Polaris at 30’ series Insurance Age caught up with managing director Vivek Banga to run the rule over the history of e-trading developments and what is coming next for brokers.
i-Wonder delivers on fast food
i-Wonder, provider of niche insurance comparison website solutions, has confirmed the adoption of its offering for the UK fast food delivery sector by “one of” the UK’s main aggregators, Insurance Age can reveal.
Ex-BGL CEO Thompson takes over as Open GI chair
Open GI has appointed former BGL CEO Peter Thompson as its chair, effective immediately.
Open GI expands panel with Commercial Express property owners
Managing general agent Commercial Express has joined Open GI’s commercial panel, the software specialists have confirmed.
i-wonder to launch classic car comparison site
Niche comparison site solutions provider i-Wonder is rolling out a service for UK classic car insurance, Insurance Age can reveal.
Start-up broker Native aims to tackle digital asset underinsurance after £2m seed raise
A new London-based specialist digital assets insurance broker called Native has launched today.