Aviva "disappointed" after watchdog bans Aviva Drive app ad
The Advertising Standard's Authority stated that the ad featuring ex-Formula One driver David Coulthard promotes irresponsible driving.
Aviva has expressed its disappointment after an advert starring ex-Formula One driver David Coulthard has been banned by the Advertising Standards Authority (ASA) for promoting reckless driving.
The 60-second long ad for the Aviva Drive telematics app featured Coulthard, as a taxi driver, driving at excessive speeds whilst performing various stunts on public roads.
It further featured on-screen text that stated “WARNING Conducted under a controlled environment. Do not attempt to recreate”.
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