Aviva targets medium sized SMEs
Aviva's Phil Bayles, MD of UK intermediaries, says insurer is in a good position compared to some of its competitors.
Aviva is targeting growth in SME business this year after it posted rising profits and a combined operating ratio (COR) of 93.9% for 2017.
According to Phil Bayles, managing director of UK intermediaries, Aviva has made a “deliberate effort” to focus more on businesses with a turnover of under £100m.
“We’re doing well in large and in small SME business, but in mid-market we have some room to grow,” he told Insurance Age.
Bayles added: “We’re very optimistic about SME and this year has started
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