Aggregators eating into SME business – GlobalData
Research shows brokers are adapting to digital changes.
A survey of 2,000 SMEs by analysts GlobalData has found that 14.6% of the SME market buys insurance via aggregators, an increase on 9.6% in 2017.
The researchers suggested that smaller companies face time constraints and seek less complicated policies, which explained the rise in online insurance and price comparison sites.
Ben Carey-Evans, financial analyst at GlobalData stated: “A lot of the policies aimed at sole traders and micro SMEs are very similar to personal lines products, such as
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