Marshmallow toasts Marsh in dispute over name
Marsh had attempted to block the InsurTech start-up from using the name Marshmallow.
The Intellectual Property Office (IPO) has ruled that Marshmallow, an InsurTech start-up, can continue using the name despite global broker Marsh attempting to stop it.
Insurance Age reported in January this year that Marsh was looking to block the new insurance provider from using the moniker which it argued could be confused with its own in what the start-up branded a David v Goliath battle.
The ruling stated that Marsh, which could be a surname or marshy area of land, was conceptually
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